web 2.0

By Michael Fleischner | Internet Marketing Expert*

By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement.

"Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

From what I can gather, Web 2.0 is all about the social networks being created on the web. Websites like Digg, MySpace, Flickr, Blogger, Wikis, etc. are all operating inside this bubble we call Web 2.0. If you want a really detailed explanation of Web 2.0, visit the site that started it all at http://www.oreillynet.com. I'll save you a lot of reading... it's complicated – but incredibly simple at the same time.

Web 2.0 simply defines the evolution of the world wide web. It describes the Internet as it was intended to be - a resource that allows for information creation, sharing, and dissemination. Why is this important to us as marketers? Because marketing is all about WOM (you guessed it, "Word-of-Mouth"), building brand, and communicating your message.

If you've been following the blogging circles lately, you’ve not doubt heard of the latest controversy- blogging for payment. The idea that someone would actually pay you to blog about their products or services would only be possible in the Web 2.0 world. Yet it’s indicative of Web 2.0. In this environment its all about information sharing, ideas, and communities with similar likes and dislikes.

The viral nature of Web 2.0 is contagious. Just visit Digg or Del.icio.us and you'll soon find out what I'm talking about. As a marketer in this environment, you have to understand the importance of viral marketing and managing your marketing messages - even creating a buzz around your products.

Some of the leading brands have been doing this for ages… Nike giving away their sneakers to the best athlete at a school; PowerBar giving away samples to athletes, and so on. The only thing that’s changed with Web 2.0 is vehicle. In addition to ‘feet-on-the-street’, there are now online tools – communities that are available to spread your message.

Developing a Strategy

The best way to utilize this new technology is to really understand the value that each has to offer. Begin with a clear understanding of your desired outcome. Then, consider the tools in your tool box. For example, if you want to communicate how customers feel about a given topic or issue, maybe you want to blog about it… or conduct an interview via a podcast.

You should approach your Web 2.0 with the same strategy you use when developing your traditional marketing plan. An integrated approach always works best. Regardless of the vehicle, apply the same basic marketing standards you do today. Use messaging points, create value, and segment.

*Michael Fleischner is anInternet
marketing expertand the President of MarketingScoop.com. He has more than 12 years of marketing experience and had appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit MarketingScoop.com for further details and more free marketing articles.

SEO Techniques

Believe it or not, basic SEO is all about common sense and simplicity.Basic SEO doesn’t require specialized knowledge of algorithms, programming and taxonomy but it does require a basic understanding of how search engines work.

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spam indexing.

These two techniques can be classified as: white hat SEO, or black hat SEO

White Hat SEO
A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no cheating of search engine.As such it not only means following search engine guidelines but also content a search engine indexes and subsequently ranks is the same content a user will see.

Black Hat SEO
Black Hat SEO attempts to improve rankings in ways that are not approved by the search engines, or involve cheating search engine by various techniques.

SEO jokes

Read it but no "Gurantee of laughing"

·What is the difference between pigs and SEOs?
You can learn to respect a pig.
·What’s the difference between SEOs and vampires?
Vampires only suck blood at night.
·Why did New Jersey get all the toxic waste and California all the SEOs?
New Jersey got first pick .
·Why do they bury SEOs 20 feet under?
Because deep down, they’re really good people.
·Why don’t hyenas eat SEOs?
Even hyenas have some dignity.
·How many SEOs does it take to shingle a roof?
About 3 1/2, but you need to slice them pretty thin.
·It has been discovered that SEOs are the larval stage of politicians.
·Why should SEOs wear lots of sunscreen when vacationing at a beach resort?
Because they’re used to doing all of their lying indoors.
·Why won’t sharks attack SEOs?
Professional courtesy.

NOTE-:The problem with SEOs jokes is that most SEOs don’t think they are funny, and most people don’t understand that they’re just jokes!

Lets SEO

Just to introduce you with SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.